Thursday 11 July 2019

51 Best SEO Tools You Should Be Using

SEO has become an essential part of digital marketing. It’s a time-taking process and requires a lot of patience and continuous efforts for great results.
However, a good set of SEO tools can help you to make your optimization and ranking process smarter and faster. 
In the Digital Marketing World, you will find numerous tools related to SEO or Backlinking and every tool has its own specializations. 
Some tools will help you in determining the right set of keywords, whereas some might help you to get quality backlinks.
Here we listed the top 51 search engine optimization tools you will need to become an SEO expert. These tools will help you to optimize your site and help you to save your time and efforts. READ MORE

Thursday 4 July 2019

5 Easy Ways Of Landing Your First Digital Marketing Job

The current job market is bursting with numerous Digital Marketing jobs and career opportunities.
Nevertheless, getting your first job in the digital marketing field looks like a daunting challenge, specifically when you are a fresher and don’t have experience under your belt.
At present, the Job opening in the digital sector is surpassing the availability of skilled candidates. And it’s the perfect time for those who want to enter this field for a successful career.
Moreover, you don’t need a specific background or qualification to start your career in this domain.
However, for several people, it becomes a tough task to break into the digital marketing field.
So, where is that glitch?
Here are the 5 super easy ways to get our first job in the digital marketing industry. READ MORE

Digiperform Vs. Digital Vidya Vs. DSIM: Which One Is Best

If you want to join a digital marketing course, then you must be in a dilemma which institute you should choose. So, here to clear your doubts I have compared the top three institutes so that it becomes easy for you to choose the best one.
The digital marketing world is growing at a very fast pace. And there is a huge demand for skilled professionals in the digital marketing sector.
You must have heard from most of the people that digital marketing is the latest trend and future of the marketing world.
And if digital is the future then certainly everybody wants to learn it, as learning and acquiring digital skills is the only way to step into the digital world.
Initially, It seems difficult for you to start as a novice but later it becomes easy and you will start implementing new tricks and strategies to draw more and more visitors to your website or blog.
Now, if you want to join a digital marketing course, then you must be in a dilemma which institute you should choose.
Such type of confusion is very common while deciding anything. Now it depends on you which type of training you want. You want to attend the classes in your city or want to go to metropolitan cities for classes.
Presently, digital marketing is considered as the most profitable career options. And there are plenty of job seekers and working professionals who want to learn digital marketing for a bright future and high paying job.
I know that you already did a lot of research and even spoke to your friends and relatives for recommendations. You must have heard three names continuously which are Digiperform, Digital Vidya and DSIM while searching for a digital marketing institute.
So, here to clear your doubts I have compared all three institutes so that it becomes easy for you to choose the best one. READ MORE

Friday 28 June 2019

Is It Worth Doing Digital Marketing Course In Delhi?

Digital marketing has become the most promising and thrilling career option today.  

Almost every business has started putting efforts and time in building influencing online presence for generating brand awareness and acquiring customers.

In India, digital marketing as a career pays you the most. In a city like Delhi, the digital marketing sector is booming with numerous opportunities.

Currently, digital marketing becomes the most sought-after domain in Delhi NCR job market.

The best part of choosing a career in the digital sector is that you don’t need any specific degree or special qualification to enter the digital marketing field. Read More

10 High Paying Skill-based courses in 2019

In this competitive world, everyone wants to make good money. Nowadays, short-term skill-based courses are hot skills in every educational area.
Many institutes are now offering various courses in different areas which can pay you good money later on.
Those who are struggling in their career after completing their graduation can go for such courses because it assures them a secure future.
Getting a degree from a reputed college is not enough right now. One must have additional skills to work in a dynamic environment.
These skills develop a professional in you and give you the vision to make your future bright. Read More

6 Essential Steps To Start A Career In Digital Marketing

Digital marketing is a flourishing industry with exciting career opportunities. If you want to make a career in this highly growing domain then there is no better time than now.

Presently, there is a huge gap between job vacancies and the availability of skilled professionals to fill these vacancies.

According to the prediction of the Bureau of Labor Statistics, there will be 10% growth for advertising, promotions, and marketing manager positions between the years 2016-2026.

Moreover, you will find over 65,000+ pages on Indeed for the keyword ‘digital marketing’, with an average salary of $63,593 (and a high of $154,000).

And choosing your career in such an in-demand industry will definitely a good move for your professional career graph.

6 Big Benefits of Making Digital Marketing Career in India

Ever think of a career in the flourishing domain?

If yes, then Digital marketing is one of the industries which are booming in all the sectors right now.

Digital marketing is a hot and trending domain these days. And in the coming days in India, all the work will be done through digital mediums.

Indian brands and organizations are investing a huge amount of their marketing budget in digital marketing.

The demand for digital marketers is increasing every day and it becomes the most-trending and best career option for the current generation.

Aspirants are looking for good opportunities to move into digital marketing. They are searching for the best institutes which offer Digital Marketing Course for students, entrepreneurs, and businesses.

Therefore, digital marketing is not bound to any specific industry. It is a need for every business for making their online presence in a competitive world.

With this huge demand, it is estimated that there are 20 Lakhs digital marketing jobs by 2020.

This is a good indication for those who are struggling in their career and looking to do something exciting.

And today we have listed 9 big benefits of making Digital marketing Career in India.

Wednesday 26 June 2019

Is Digital Marketing The Future Of Conventional Marketing?

Digital Marketing has created a great impact in the marketing world, as internet penetration has increased massively.

With the consistent rise in internet users, it becomes the preferred platform for marketers to promote their business, built brand awareness and generate great revenue for a business.

People are spending more and more time over the internet.

From entertainment to accessing information, people are using the internet. Moreover, people are now preferring the internet to buy things or to make a purchase decision.

Consequently, businesses are spending a huge amount of their budget on Digital Marketing. They finding digital mediums cost-effective, measurable and target oriented.

Digital marketing now starts taking over conventional marketing Speedily, or you can say that it’s the future of the Marketing world.

The domain has huge potential and will continue to grow in adoption by brands and organizations. Read More

7 Highest Paying Short Term Courses In 2019

The world is full of competition and everybody wants a job which offers job satisfaction, great career growth, and higher pay perks.

Every domain is generating new career opportunities for newcomers & professionals. So, why don’t we get some extra skills that can make your career a step ahead?
But, choosing a right career path for a bright future is a tough decision, both for students and professionals.
Presently, there are so many institutions that offer a number of certification courses which is basically for short-term and enhance your exposure in a great way.
These short-term certificate programs are inexpensive and may often take less time than a degree.
Job seekers and Professionals can take the benefit of these courses to see their selves at a good position in a reputed company.
These programs help people who are just looking to start their careers, as well as for experience and want to advance their skills.
So, one can choose these short-term courses to make a successful career. Read More

10 Absolutely Free Ways To Increase Your Website Traffic



Website traffic is a crucial thing for your online business. Your website traffic is an essential factor to improve your website rankings which in turn helps you in generating more leads and boosting sales and customer base.
A Website but No traffic = 0 Sales/Leads
So surely, you will need more traffic for growth and opportunities to shine.
Presently, there are so many people who have built their website in a great way but still, they don’t know the right ways to drive traffic.
Now the question arises… how do you get your audience noticed?
Well. It’s quite simple; we are in a world where everything is digitalized. With this huge demand, now marketers are improving their ways of generating traffic to their websites.
There can be enormous ways such as Paid Ads, Google AdWords, and Social media marketing to attain visitors/traffic to your website but today we’ll guide you the ones which actually works and are absolutely free.
Check out this 10 absolutely free ways to increase your website traffic:

How do I start a career in Digital Marketing?







Digital marketing is a flourishing industry with exciting career opportunities. If you want to make a career in this highly growing domain then there is no better time than now.

Presently, there is a huge gap between job vacancies and the availability of skilled professionals to fill these vacancies.

According to the prediction of the Bureau of Labor Statistics, there will be 10% growth for advertising, promotions, and marketing manager positions between the years 2016–2026. Read More

Tuesday 30 April 2019

Top email certifications that will boost skills and career

In today’s competitive world it’s really difficult to get a secured job. But don’t worry, in this article, we will tell you that there are a few email marketing certifications that will boost your skills and career as well.
Undoubtedly, email marketing is a great career option. Email marketing is a need of every business these days.
It is the act of sending a business-related message, basically to a group of people, using email. In other words, every email sent to a potential or current customer could be considered email marketing.
It can be used to convince the customers in a number of ways. It is a more evolved, digital form of traditional direct mail marketing.
It is researched that 92% of online adults use email, with 61% using it on an average day.
Lots of organizations have started using email marketing strategies for better business. Many of the employers are looking for candidates who can handle their email marketing campaigns.
Jobs in this domain are highly paid. You can learn email marketing through various resources like email marketing beginners guideemail marketing tools, videos, and tutorials and from some institutes as well.
Also, there are so many institutes that provide best digital marketing course in Noida, Delhi and Gurgaon etc along with email marketing as a core component.

And today we have listed a few of the certifications that can boost your skills and career.

1. Email marketing certification by Mailchimp

It is definitely one of the most popular ESPs out there and a lot of people trust it for their email marketing and business needs.
It covers everything like how to create great subject lines, how to do A/B testing, hypersegmented email lists and how to run an email campaign that converts users into buyers.

2. Managing email marketing lists and campaigns by LinkedIn

This certification will help you teach how to create and manage your marketing lists and run more effective campaigns.
The training promises that by the end of the sessions you will be able to manage email marketing campaigns efficiently.

3. Email marketing certification by HubSpot

HubSpot provides Free Email Marketing Certification Course. You can learn how to build an inbound email marketing strategy that grows your business and your career.
This email marketing learning course will teach you to create an email marketing strategy that grows your business, and your career.
From contact management and segmentation to email deliverability and analyzing your email sends, you’ll learn how to build an email marketing strategy that is human and helpful and builds trust with your contacts.

Monday 29 April 2019

9 highly demanded Social media job profiles

Social media is growing at a rapid speed day by day. It has become an important part of almost everyone’s life.
Most of the business owners started using social media marketing for their business. And for that, they are constantly looking for social media experts and professionals.
‘‘Social networks are one of the fastest growing industries in the world’’.
Almost everyone is utilizing social media platforms like Facebook, Twitter, Google+ and LinkedIn etc to stay connected to networks and to showcase their professional skills.
So, a career in social media can be an amazing choice. In this domain, there is so much to learn, every day new things keeping coming.
Jobs are highly paid in this marketing. Your working hours are flexible and you can also work from home. Therefore, one shouldn’t ignore these opportunities.
For more knowledge and skills, you can even join a complete course in social media marketing.
There are so many institutes that offer Digital marketing course in Noida, Delhi and Gurgaon and in other metropolitan cities along with social media marketing as a major course.
This digital marketing training program can help you in getting a good job in a reputed company.

Here we have listed 9 highly paid social media job profiles:

1. Social media manager

A Social media manager manages all social media marketing campaigns and day-to-day activities.
He monitors, listens and responds to users in a “Social” way while cultivating leads and sales.

2. Social media specialist

As a Social Media Specialist, he will be answerable for developing and implementing social media strategy in order to boost online presence and improve marketing and sales efforts.

3. Facebook ad specialist

He is responsible for managing multiple clients’ digital advertising accounts on a regular basis, looking at various statistics in regards to the performance of campaigns, targeting, and ad creative to help clients’ advertising efforts and produce the greatest ROI from each campaign.

4. Copywriter

A copywriter is someone who writes advertising — which is named as “salesmanship in print.
It is the craft of writing winning ads and letters which get people to part with their money.

5. Social media executive

A Social Media Executive handles all social media platforms, team members, campaigns to engage customers and customer satisfaction.
His job role includes the creation of contents that drives the brand and engages customers.

6. Social Media Analyst

His job role is to use his creativity and marketing skills to help generate brand awareness, sales and promote customer service through the social media channels.
He may also attentive for the clients about any potential problems or concerns that may arise.

7. Social Media Assistant

A Social media assistant job is to support the Brand Manager in the development and delivery of the digital marketing strategy.
In particular monitoring and managing social media channels, including Facebook, Twitter, Google+, YouTube, Pinterest, Instagram and to regularly update the company blog.

8. Social Media Associate

As a Social media associate, you will be responsible for developing, satisfying and growing the company’s brand and new business objectives through social media platforms.

9. Social Media Strategist

Social media strategists are experts at managing online communities.
They understand how to identify target users who might be interested in a particular product or service, and detail ways for businesses to reach those users.

7 Social media strategies that will boost your online business



Today Social media is a powerful tool that is changing the ways how we interact and also how we market our products and services.
Social media is now a medium for small and large types of businesses to promote their business in an effective way than before.
This marketing has the power to reach customers instantly. It is one of the most cost-efficient ways to increase business visibility. With using social media strategies you can generate leads and great ROI.
Right now, if you are running a business and you don’t have social media presence then you are living in the era of 80s and you will not going to survive in this digital world.
Therefore, if you want to understand social media marketing and its techniques but you don’t know how to begin with then don’t worry you are on the right path.
In this blog, we will guide you with some of the techniques that will boost your online business.
You can even start a career in Social media marketing by doing a professional course.
There are several digital marketing institutes in Delhi, Noida and Gurgaon that provide digital marketing course along with social media as a core component.
This digital marketing training program will help you in learning the updated modules in the digital marketing industry, the latest social media tactics and powerful social media tools to boost your sales.

And today we have listed 7 social media strategies that will boost your business:

1. Discover your social media marketing goal

First, you need to establish your objective. Your goal should be clear and specific. Social media goals mainly come in two ways: branding and conversion. So, it’s important to determine what will matter to you and your business.

2. Know your social media audience

It is one of the major factors in marketing; you should know who your audience is. And for product and services, they are actually looking for. Accordingly, you need to develop strategies to grow your fans on social mediums.

3. Choose the right social media platform

If you want to have a great online presence for your brand then it is very important to choose the right platform to advertise your products and services.
Social media platforms like Facebook, Twitter, LinkedIn and YouTube have a great impact these days.
You can simply take the benefits of any of these platforms to generate a great ROI.

4. Find the right Social media influencers

There are thousands of social media influencers out there. Influencers are the people who have great visibility in the market. People follow them to stay updated with the latest trends and technologies.
Also, they have the power to affect the general public to make a decision to buy any product and service.
You can simply find the right influencers to approach for your business as influencers already have the great amount of audience and they are the right ones to speak out your message in the public.

5. Create eye-catching infographics

Infographics are the part of a good digital marketing strategy; it is an effective way to get your content out and engage your audience.
There are various tools like Canva you can use to make eye-catching infographics from there.

6. Increase your Brand visibility

To increase the brand visibility, you should opt for some promotional ways to tell your customers about the product. You can run ads for your services on platforms like Facebook, YouTube, and Instagram etc.
You can create some contests, ask questions, and quiz etc to engage the audience. You can also invite influencers to promote brand awareness.

7. Improve ROI

You can check performance whether the strategies you made are working properly or not. If any of the tactics are not working well, you can immediately make changes to improve your ROI.

Friday 26 April 2019

Top 7 Digital marketing certifications in Delhi



Digital marketing is an exciting domain which is constantly growing and there’s a lot of space for learning.
There are few certifications in Digital marketing which is highly in-demand and pays you the most.
Getting the right certification is important. It adds value to your CV and gives you the confidence to get a secure job in reputed companies.
In this domain, you can hold different roles as it is very vast. In Delhi, learners are searching for good opportunities to move in digital marketing.
Also, there is a great availability of jobs for those who are looking to make their career in the digital domain.
It is estimated that the world will go digital by 2020 and there will be enormous job opportunities.
Research shows that “the average salary for an entry-level/ fresher Digital Marketing executive is about 3.5 Lakhs and 4 Lakhs per annum”.
There are several digital marketing institutes in Delhi that are offering best digital marketing course in DelhiYou can join a professional digital marketing course to take your career to the success path.

And today we are listing top 7 certifications in digital marketing:

1. dCDME Certified Digital Marketing Executive course)

This certification is ideal for beginners in the Digital Marketing Industry and helps you to learn the fundamentals of digital marketing in quick time.
dCDME program provides you in-depth coverage of 11 fundamental Digital Marketing Modules which covers introduction to marketing, introduction to digital marketing, Graphic designing, video creation, blogging fundamentals, web analytics, social media profile creation, SEO, google adwords & PPC marketing, email marketing and WordPress website creation.

2. dCDMC (Certified Digital Marketing Consultant Course)

This course is ideal for anyone looking to understand and implement A-Z of Digital Marketing under a single umbrella program.
dCDMC program is a Digital marketing certification course which is divided into 5 segments covering Executive Modules, Campaign Support Modules, Organic & Paid Marketing along with Career Development modules making it an extensive 30 Module Program.
Successful completion of these 30 modules and 2 examinations will lead you to attain dCDMC Certification.

3. Google AdWords Certification

The Google AdWords certification is essentially a badge that you can show off on your resume, website, and social profiles to drive more sales for your business.
This certification is meant to differentiate between businesses that have a dedicated and proven proficiency with the platform from those that don’t.

4. Google Analytics Certification

The Google Analytics Individual Qualification (IQ) test is an industry-recognized certification that can help you get the most out of digital analytics and give you an edge in your career.

5. SEO Certification

SEO certification refers to the education, information, practice or training that leads to an individual’s certification, or skills assessment and knowledge, as it relates to search engine optimization and search engine marketing.

6. Facebook Ad Certification

Blueprint Certification is the only certification officially recognized by Facebook. It’s the most advanced level in our Blueprint program, designed to test your Facebook marketing expertise through rigorous, proctored exams.

7. Social media certification

Social Marketing Certification tests your knowledge of the core principles of social media marketing.
The exam is based on Hoot suite’s free online Social Marketing Training course that covers the fundamentals of social marketing.