Top email certifications that will boost skills and career

In today’s competitive world it’s really difficult to get a secured job. But don’t worry, in this article, we will tell you that there are a few email marketing certifications that will boost your skills and career as well.

Undoubtedly, email marketing is a great career option. Email marketing is a need of every business these days.

It is the act of sending a business-related message, basically to a group of people, using email. In other words, every email sent to a potential or current customer could be considered email marketing.

It can be used to convince the customers in a number of ways. It is a more evolved, digital form of traditional direct mail marketing.

It is researched that 92% of online adults use email, with 61% using it on an average day.

Lots of organizations have started using email marketing strategies for better business. Many of the employers are looking for candidates who can handle their email marketing campaigns.

Jobs in this domain are highly paid. You can learn email marketing through various resources like email marketing beginners guide, email marketing tools, videos, and tutorials and from some institutes as well.

Also, there are so many institutes that provide best digital marketing course in Noida, Delhi and Gurgaon etc along with email marketing as a core component.

And today we have listed a few of the certifications that can boost your skills and career.

1. Email marketing certification by Mailchimp

It is definitely one of the most popular ESPs out there and a lot of people trust it for their email marketing and business needs.

It covers everything like how to create great subject lines, how to do A/B testing, hypersegmented email lists and how to run an email campaign that converts users into buyers.

2. Managing email marketing lists and campaigns by LinkedIn

This certification will help you teach how to create and manage your marketing lists and run more effective campaigns.

The training promises that by the end of the sessions you will be able to manage email marketing campaigns efficiently.

3. Email marketing certification by HubSpot

HubSpot provides Free Email Marketing Certification Course. You can learn how to build an inbound email marketing strategy that grows your business and your career.

This email marketing learning course will teach you to create an email marketing strategy that grows your business, and your career.

From contact management and segmentation to email deliverability and analyzing your email sends, you’ll learn how to build an email marketing strategy that is human and helpful and builds trust with your contacts.

9 highly demanded Social media job profiles

Social media is growing at a rapid speed day by day. It has become an important part of almost everyone’s life.

Most of the business owners started using social media marketing for their business. And for that, they are constantly looking for social media experts and professionals.

‘‘Social networks are one of the fastest growing industries in the world’’.

Almost everyone is utilizing social media platforms like Facebook, Twitter, Google+ and LinkedIn etc to stay connected to networks and to showcase their professional skills.

So, a career in social media can be an amazing choice. In this domain, there is so much to learn, every day new things keeping coming.

Jobs are highly paid in this marketing. Your working hours are flexible and you can also work from home. Therefore, one shouldn’t ignore these opportunities.

For more knowledge and skills, you can even join a complete course in social media marketing.

There are so many institutes that offer Digital marketing course in Noida, Delhi and Gurgaon and in other metropolitan cities along with social media marketing as a major course.

This digital marketing training program can help you in getting a good job in a reputed company.

Here we have listed 9 highly paid social media job profiles:

1. Social media manager

A Social media manager manages all social media marketing campaigns and day-to-day activities.

He monitors, listens and responds to users in a “Social” way while cultivating leads and sales.

2. Social media specialist

As a Social Media Specialist, he will be answerable for developing and implementing social media strategy in order to boost online presence and improve marketing and sales efforts.

3. Facebook ad specialist

He is responsible for managing multiple clients’ digital advertising accounts on a regular basis, looking at various statistics in regards to the performance of campaigns, targeting, and ad creative to help clients’ advertising efforts and produce the greatest ROI from each campaign.

4. Copywriter

A copywriter is someone who writes advertising — which is named as “salesmanship in print.

It is the craft of writing winning ads and letters which get people to part with their money.

5. Social media executive

A Social Media Executive handles all social media platforms, team members, campaigns to engage customers and customer satisfaction.

His job role includes the creation of contents that drives the brand and engages customers.

6. Social Media Analyst

His job role is to use his creativity and marketing skills to help generate brand awareness, sales and promote customer service through the social media channels.

He may also attentive for the clients about any potential problems or concerns that may arise.

7. Social Media Assistant

A Social media assistant job is to support the Brand Manager in the development and delivery of the digital marketing strategy.

In particular monitoring and managing social media channels, including Facebook, Twitter, Google+, YouTube, Pinterest, Instagram and to regularly update the company blog.

8. Social Media Associate

As a Social media associate, you will be responsible for developing, satisfying and growing the company’s brand and new business objectives through social media platforms.

9. Social Media Strategist

Social media strategists are experts at managing online communities.

They understand how to identify target users who might be interested in a particular product or service, and detail ways for businesses to reach those users.

7 Social media strategies that will boost your online business

Today Social media is a powerful tool that is changing the ways how we interact and also how we market our products and services.

Social media is now a medium for small and large types of businesses to promote their business in an effective way than before.

This marketing has the power to reach customers instantly. It is one of the most cost-efficient ways to increase business visibility. With using social media strategies you can generate leads and great ROI.

Right now, if you are running a business and you don’t have social media presence then you are living in the era of 80s and you will not going to survive in this digital world.

Therefore, if you want to understand social media marketing and its techniques but you don’t know how to begin with then don’t worry you are on the right path.

In this blog, we will guide you with some of the techniques that will boost your online business.

You can even start a career in Social media marketing by doing a professional course.

There are several digital marketing institutes in Delhi, Noida and Gurgaon that provide digital marketing course along with social media as a core component.

This digital marketing training program will help you in learning the updated modules in the digital marketing industry, the latest social media tactics and powerful social media tools to boost your sales.

And today we have listed 7 social media strategies that will boost your business:

1. Discover your social media marketing goal

First, you need to establish your objective. Your goal should be clear and specific. Social media goals mainly come in two ways: branding and conversion. So, it’s important to determine what will matter to you and your business.

2. Know your social media audience

It is one of the major factors in marketing; you should know who your audience is. And for product and services, they are actually looking for. Accordingly, you need to develop strategies to grow your fans on social mediums.

3. Choose the right social media platform

If you want to have a great online presence for your brand then it is very important to choose the right platform to advertise your products and services.

Social media platforms like Facebook, Twitter, LinkedIn and YouTube have a great impact these days.

You can simply take the benefits of any of these platforms to generate a great ROI.

4. Find the right Social media influencers

There are thousands of social media influencers out there. Influencers are the people who have great visibility in the market. People follow them to stay updated with the latest trends and technologies.

Also, they have the power to affect the general public to make a decision to buy any product and service.

You can simply find the right influencers to approach for your business as influencers already have the great amount of audience and they are the right ones to speak out your message in the public.

5. Create eye-catching infographics

Infographics are the part of a good digital marketing strategy; it is an effective way to get your content out and engage your audience.

There are various tools like Canva you can use to make eye-catching infographics from there.

6. Increase your Brand visibility

To increase the brand visibility, you should opt for some promotional ways to tell your customers about the product. You can run ads for your services on platforms like Facebook, YouTube, and Instagram etc.

You can create some contests, ask questions, and quiz etc to engage the audience. You can also invite influencers to promote brand awareness.

7. Improve ROI

You can check performance whether the strategies you made are working properly or not. If any of the tactics are not working well, you can immediately make changes to improve your ROI.

Top 7 Digital marketing certifications in Delhi

Digital marketing is an exciting domain which is constantly growing and there’s a lot of space for learning.

There are few certifications in Digital marketing which is highly in-demand and pays you the most.

Getting the right certification is important. It adds value to your CV and gives you the confidence to get a secure job in reputed companies.

In this domain, you can hold different roles as it is very vast. In Delhi, learners are searching for good opportunities to move in digital marketing.

Also, there is a great availability of jobs for those who are looking to make their career in the digital domain.

It is estimated that the world will go digital by 2020 and there will be enormous job opportunities.

Research shows that “the average salary for an entry-level/ fresher Digital Marketing executive is about 3.5 Lakhs and 4 Lakhs per annum”.

There are several digital marketing institutes in Delhi that are offering best digital marketing course in Delhi. You can join a professional digital marketing course to take your career to the success path.

And today we are listing top 7 certifications in digital marketing:

1. dCDME Certified Digital Marketing Executive course)

This certification is ideal for beginners in the Digital Marketing Industry and helps you to learn the fundamentals of digital marketing in quick time.

dCDME program provides you in-depth coverage of 11 fundamental Digital Marketing Modules which covers introduction to marketing, introduction to digital marketing, Graphic designing, video creation, blogging fundamentals, web analytics, social media profile creation, SEO, google adwords & PPC marketing, email marketing and WordPress website creation.

2. dCDMC (Certified Digital Marketing Consultant Course)

This course is ideal for anyone looking to understand and implement A-Z of Digital Marketing under a single umbrella program.

dCDMC program is a Digital marketing certification course which is divided into 5 segments covering Executive Modules, Campaign Support Modules, Organic & Paid Marketing along with Career Development modules making it an extensive 30 Module Program.

Successful completion of these 30 modules and 2 examinations will lead you to attain dCDMC Certification.

3. Google AdWords Certification

The Google AdWords certification is essentially a badge that you can show off on your resume, website, and social profiles to drive more sales for your business.

This certification is meant to differentiate between businesses that have a dedicated and proven proficiency with the platform from those that don’t.

4. Google Analytics Certification

The Google Analytics Individual Qualification (IQ) test is an industry-recognized certification that can help you get the most out of digital analytics and give you an edge in your career.

5. SEO Certification

SEO certification refers to the education, information, practice or training that leads to an individual’s certification, or skills assessment and knowledge, as it relates to search engine optimization and search engine marketing.

6. Facebook Ad Certification

Blueprint Certification is the only certification officially recognized by Facebook. It’s the most advanced level in our Blueprint program, designed to test your Facebook marketing expertise through rigorous, proctored exams.

7. Social media certification

Social Marketing Certification tests your knowledge of the core principles of social media marketing.

The exam is based on Hoot suite’s free online Social Marketing Training course that covers the fundamentals of social marketing.

Role of Social media in Digital marketing

Social media has become an important part of everyone’s life. It is used to interact with each other but it also has other benefits in digital marketing.

It also has become an important aspect of online marketing and a great source to reach customers.

Businesses are shifting towards online platforms like social media to reach the audience.

So let’s understand what Digital marketing is?

Digital marketing is the form of marketing which is used to promote products and services using digital mediums mainly via online.

Social media is an important part of digital marketing. It allows you to advertise on different social platforms like Facebook, Twitter, LinkedIn, Pinterest and Instagram etc.

So, if you are running an online business and don’t have its presence on social media then it simply shows you are not telling people to know about your products.

Here are some of the social media statistics you should look:

· Online adults aged 18–34 are most likely to follow a brand via social networking (95%). (Source: MarketingSherpa)

· Users spend on average 69% of their media time on smartphones (Source: comScore).

· Visual content is more than 40 times more likely to get shared on social media than other types of content. (Source: HubSpot)

For all these reasons, today every type of business is using social media strategies to grow their business and to reach a global audience in real time.

So, if you are someone looking to learn social media marketing then there are so many institutes that are now offering best digital marketing course in Noida, Delhi and Gurgaon along with social media as a major component.

You can join this digital marketing training program and get the best knowledge to it.

Social media experts are high in demand. Companies are always searching for people who have good command in social media.

Always a good move.

And today we are listing some roles of social media in Digital marketing:

1. Broad Reach & Ability to Target:

By using social media, you can target your customers geographically to send your marketing messages specifically to the selected audiences based on their location.

Social networks like Facebook and Twitter have tools that allow you to communicate the right kind of content to your audience.

The social media platforms like Facebook, Twitter, LinkedIn etc provides complimentary marketing insights which are research tools that help to gain information that will aid in understanding the industry.

2. Free or Low-Cost Investment:

It is a cost-effective marketing medium for all kind of small businesses than any other traditional marketing medium.

From signing up to creating a profile, is free for almost all social networking platforms, and any paid promotions that you decide to invest in are a relatively low cost compared to other marketing tactics.

Being cost-effective is such an advantage because you can see a greater return on investment and retains a bigger budget for other marketing and business expenses plus exposure.

3. Brand Loyalty & Authority with Customer Satisfaction:

One of the major agenda of business marketing strategies is to gain a loyal customer base.

The customer satisfaction and brand loyalty go hand-in-hand which solely depends on how regularly you get connected with your customer base and develop a bond with them.

The social media platform is not only the platform to promote your products or services; it acts as a service channel where the customers can communicate with their favourite brands.

4. Higher Conversion rates:

With increased visibility on social media, businesses are gaining more opportunities for conversion.

Every activity on your website such as blogs, content, post, share, comments etc will lead to viewers and increase traffic.

Social media marketing allows your business to give a positive impression through a humanization factor. In person, people prefer to do business with other people, rather than companies.

Why Digital marketing is taking over Traditional marketing

We are in an era where our ways are replaced with digital methods and approaches to doing things.

Digital marketing has just transformed everything. Now, whenever you want to buy something you can just go online.

Earlier, we need to go to shops to buy even a single thing.

If we talk about traditional marketing, it was not easy to convey or reach out to the customers in real time.

So, today let’s clearly understand the difference “why digital marketing is taking over traditional marketing’

What is traditional marketing?

Traditional marketing refers to any type of promotion and advertising of goods and services which includes:

• Print media
• Billboards
• Flyers or pamphlets
• TV
• Newspaper
• Radio, etc.

At that time, it takes so much of efforts, cost and time to use these kinds of methods.

In this marketing, a business owner has to wait for a long time to speak to their customers as it takes time to reach them out.

But, traditional marketing is not dead it is just replaced by digital marketing in a better way.

What is Digital marketing?

Digital marketing is the new form of marketing which simply involves the promotion of goods and services using digital mediums like Facebook, Instagram, YouTube, LinkedIn etc…

Digital marketing is basically result-oriented. In this marketing, you can target your audience globally which you were not supposed to do in traditional form of marketing.

Digital marketing has changed the rules of marketing the way it has to be before. It is a lucrative industry at present.

The importance and popularity of Digital Marketing are growing in cities like Delhi, Noida and Gurgaon. It’s the best career option for the current generation.

Aspirants are looking for opportunities to step into Digital Domain. There are several digital marketing institutes offering best Digital Marketing course in Delhi, Mumbai, Pune, Hyderabad and Bangalore and many more.

Difference between Traditional marketing and Digital marketing

• Costs:

In traditional marketing, it takes a high cost whenever you want to place an ad in Radio, newspaper etc. Also, it is quite difficult as you need to spend money every time you place a new Ad because newspapers and print media are way expensive.

But in digital marketing there is no limit of budget, you can place your ad easily in any of the digital platforms like Facebook. That’s why it is very cheap and the best.

• Customization:

In traditional marketing, it is difficult to target your customer, especially an individual.

But in Digital marketing, you can target your customer according to his/her age, location, gender, and interest etc in a very short time.

• Measurability

In traditional marketing, it’s not easy to keep a track for your campaigns.

But, in digital marketing, you can easily keep an eye on analytics to measure and track about all of your campaigns.

There are so many tools like Google Analytics that helps you to keep a track whether your ads are working properly or not.

• Price

Digital marketing is cheaper as compared to traditional marketing. It gives a greater ROI than traditional methods.

The cost of paper and printing Ads are relatively high, and marketers then have to spend even more money on distribution, while television and newspaper ads are also very costly too.

Here are some of the stats you should look on:

• More than 80% of shoppers/buyers do their research online before investing in a product/service.
• Almost 60% of U.S. adults use Facebook on a regular basis.
• 94% of B2B marketers are actively using LinkedIn for marketing.
• Mobile will be accounting for over 70% of digital ad spend by 2019.
• 90% of B2C businesses report social media as being the most effective content marketing tactic.

We can say, “Digital marketing is the new revolution to succeed your business today”.

Even business owners and entrepreneurs are using the benefit of digital marketing methods and approaches for the promotion of products and services online.

The biggest advantage of digital marketing is that it gives equal and fair benefits to all types of businesses.

It is the most cost-effective and promising forms of marketing.

In fact, by 2021 it’s anticipated that marketing leaders will spend 75% of their total marketing budget on digital marketing rather than traditional marketing.

You can give a look to its major benefits:

1. Most powerful forms of marketing
2. A cost-effective approach to promote business
3. Drive results in real time
4. You can easily track and measure your campaigns
5. Targeted
6. Helps in building brand loyalty

Perhaps, once you understand its importance for your business, you will learn its potential as well.

Digital marketing is not just bound with one single aspect but it is vast domain and hype these days.

In metropolis cities like Bangalore, Mumbai, Pune, Delhi and Hyderabad digital marketing has a huge demand.

Business owners and big brands are investing their budget on this marketing to create their online presence.

Digital marketing for small business

If you are running a small business, digital marketing can be the most effective way to promote your business.

Because you can reach to your customers in real time and also target them according to the demographics like age, gender, language and interests etc…

It offers you the ability to reach globally.

Not only for business, but digital marketing have a lot of job opportunities for those who are passionately looking to learn new techniques and trends.

Digital marketing in Career

We would say “A career in digital marketing can be a great option for anyone”.

There are plenty of choices of making a career in this field. Digital marketing jobs are highly paid.

And now, after knowing its importance if you really want to learn digital marketing for your career and business growths then there are so many online resources available such as digital marketing guide to today’s digital world,digital marketing trends, tutorials etc.