Top 5 SEO tools to boost your traffic

For many years, SEO is a key to the success for any kind of business. It’s a method to increase your website’s visibility in the search results page.

It is a great way to boost the quality of your website by making it user- friendly, and easier to navigate. It offers a lot of opportunities to convert leads into customers.

Business entrepreneurs are more focusing on SEO as everybody wanted to be found on the first page of Google.

You can get SEO strategies and tools to improve your business growth. As it is constantly evolving and you can apply its latest techniques by following the latest SEO trends.

There are enormous SEO experts you can follow them on their social networks.

Once you start using SEO tactics correctly you will be able to take your business to the next level.

But SEO demands your efforts, time and patience. It is not an overnight success.

Here are some of the SEO facts you should know about:

·         93% of all traffic comes from a search engine

·         Search engines drive 300% more traffic to sites than social media

·         87% of Smartphone owners use a search engine at least once per day 

·         SEO leads have a 14.6% close rate compared to only 1.7% for outbound leads such as print advertisements

And if you want to know more about SEO you can also enrol with Professional SEO course. In cities like Bangalore, Delhi, Pune and Mumbai etc there are institutes which offer digital marketing course along with SEO as a major component.

Today we have listed top 5 SEO tools that boost traffic.

1.      SEMrush

SEMrush is a tool which is designed to search for beneficial keywords. We are living in a world where SEO is a primary option for any successful business.

You can also use it to explore new competitors and observe changes in domains, helping you to stay ahead of the curve.

2.     MOZ tools

MOZ tools are a set of free resources for link building and analysis, webpage performance, keyword research, site metrics, listing audits, and more. 

It was founded by Rand Fishkin and Gillian Muessig in 2004. It was called SEO Moz and started as a blog and an online community where some of the world's first SEO experts shared their research and ideas. 

3.       Majestic

Majestic SEO toolkit is a multi-purpose backlink checker, site explorer, and all-around link profiler.

It involves everything from a site explorer to flow metrics, domain comparisons, and keyword checkers. It also allows you to test and track the backlink history of any given domain.

4.      KWFinder

KWFinder is an easy to use SEO research tool. It aims to bring the right keywords straight to your screen.

You can get real-time keywords in one click and increase your keyword research.

5.      Serpstat

It offers a broad range of SEO tools just about everyone will find handy, including long tail keyword research, cost per click analyses, PPC competition insights, and search volume analytics.

It’s very simple to use. In short, it is an influential SEO service that does everything from keyword research to link analysis.

10 best Website Conversion tools to convert your visitors to customers

Believe it or not, we all want to spend hours to make our website conversion rate better.

Since conversions are important in creating a powerful online store. Conversion simply involves if a person buys your product, sign up for your newsletter, register for a webinar, download a whitepaper, or fill out a lead/contact form etc.

Just like every marketing method it involves convincing people to make a purchase. There is no point if your website has a large amount of traffic but it is not getting converted into your customers.

You can improve your conversions by analyzing how users think and feel when doing any activity like filling a form or clicking a button.

The best conversion happens when a person buys something from you. And if that person follows you on your social media channels like Facebook, Twitter and Instagram or read out any of your blogs, downloaded any of your e-books and at last give money for whatever you are selling.

Without knowing your customer's interests, preferences and behaviour you can’t understand the areas need to be improvised.

“The higher your conversion rate, the more your ROI is”.

And there are so many tools that can help you in converting your visitors to customers.

1.    Mention

Mention helps leading brands track the most important conversations about their brand, competitors, and industry online.

They help customers to observe and enhance their social media marketing efforts, find influencers, protect their reputation, and provide better customer care.

In short, it is a complete media monitoring tool.

2.    Conversion Voodoo

Conversion Voodoo offers conversion rate optimization and landing page optimization services on a performance basis.

They take care of designing new pages, repairing funnels, creating multivariate tests, and keeping track of statistics. 

It also offers a free performance analysis on your website. 

3.    Essays Capital

Essays Capital can help you capitalize on this truth by writing your blog posts or web content for you.

They get to know you and your business so they can provide targeted, high-quality content so you can save the time and energy for other actions.

4.    SumoMe

SumoMe is a suite of free tools that can be used to grow your website’s conversion rates. This tool will help you with optimizing your content sharing and email subscribing.

You can simply start optimizing your email list building with a welcome mat, scroll box and smart bar.

You can even increase your share volume with image sharer, highlighter and adding awesome sharing buttons.

5.    App Cues

App Cues is one such tool that enhances your conversion rates by turning your rare visitors into loyal customers who engage with your online community.

It makes it easy to assemble and optimize user onboarding flows, NPS surveys, and feature announcements that drive user retention and engagement. 

6.    Usability Hub

Usability Hub tests your buttons, navigation, and usability. They perform five-second impression tests and ask the site owner any questions that come up while testing the site.

You might find a small glitch that you never noticed, but that has stopped people from revisiting your site or becoming a customer.

7.    Tutorialize

It is a tool to help your conversion rates. With this, you can create modified videos to share on your websites home page.

It eliminates confusion about your variety of products or services and allows users to more effectively read through and engage with your online content.

8.    Visual Website Optimizer

It provides A/B testing so you can evaluate two versions of your homepage or landing page. This will help you to learn which version delivers a higher conversion rate.

Because the entire site is visual, you can build a test without any coding knowledge. It’s free for the first 1,000 visitors.

9.    Buzz Sumo

This tool offers a tremendous means to find the top performing keywords on each social media website.

You can just type in your keyword to see how many times that topic was shared across Twitter, Facebook, Google+, Pinterest, and LinkedIn.

10.  Five Second Test

Five Second Test is the best way to measure the first impression people get when they view your website.

Testers are allowed to see your page for 5 seconds. They are then asked a series of questions based on their first impression.

If you can nail the first impression, you’re far more likely to convert your visitors into customers.

What is the best marketing strategy of Digital marketing agencies?

In the current scenario, the need & demand for digital marketing is really high. Undoubtedly, it is one of the best forms of marketing.

The main advantage people are using digital marketing is it is very cost-effective and only targets the right and wide range of audience.

Traditional businesses are shifting to digital ways and making their presence through digital channels like Facebook, Twitter, and LinkedIn etc.

The importance of digital marketing is not only bound for marketers but it also has benefits to consumers as well. Like, they can anytime visit and check the deals, special offers, coupons and discount alerts etc.

Here are the few stats which you need to look out.

• In the year 2020 digital marketing will be the most preferred technique of marketing.
• India’s digital advertising industry is rising at 33.5%
• By the year 2020; its worth will surpass the INR 255 billion
• The digital industry is growing at an average rate of 14% annually.
• Digital Ad spending is anticipated to grow up to 24% by 2020
• About 220 million users are using digital services through their Smartphone

Source: KPMG

As we know 2019 is almost here, if you are running a company or a digital marketing agency then you also need digital marketing strategies and tactics.

Digital marketing strategy refers to the series of actions that can help you accomplish company goals through carefully selected online marketing channels.

But for making an online presence you need an absolute ‘digital marketing strategy’.


The main aim of using these digital marketing tactics is to explore its techniques and digital media for growing the reach of the advertisements, to increase the audience and brand awareness etc.

There is a list of digital marketing start-ups that has increased the company’s ROI and added value to their customers.

And if you want to have more deep Knowledge about how digital marketing actually works then there are so many digital marketing institutes in India which offer digital marketing training program for aspirants, housewives, entrepreneurs and business owners etc.

There are also so many ways to learn digital marketing.

1. Free online courses, Watch videos, tutorials, beginners guide, pdf
2. Paid Resources- Digital marketing professional course
3. Or you can hire a freelancer, digital marketer and digital marketing agency.

There are so many digital marketing agencies comprises of social media marketing, SEO, email marketing etc to improve the online experience of the website.

And today we have written some of the best strategies of digital marketing agency:

1. SEO (Search Engine Optimization)

Social media marketing has become a powerful tool for digital marketing. It is the process of improving your website so that it ranks highly in search engine results for keywords and phrases related to your business.

It is researched, 80 percent of consumers do their product research online.

Search engine optimization is a necessity for every business. It directly aims at driving traffic to your website by targeting the right audience.

2. Start using Social media marketing

Social media marketing refers to the method of gaining traffic through social media platforms such as Facebook, Twitter, LinkedIn, Pinterest etc.

It involves creating and sharing content on social media networks in order to achieve marketing and branding goals. It also gives enormous marketing opportunities for all types of businesses.

Over 91% marketers claimed that their social media marketing efforts greatly increased their brand visibility and heightened user experience.

3. Be Active on Instagram

At present, Instagram is continuing to build out its presence. Many people are using this platform to increase their brand awareness etc.

As we all aware that Instagram has a more engaged audience than Facebook.

It has so many features such as creativity, stories, sponsor ads, sync with Facebook and analytics etc.

4. Influencer marketing

Influencer marketing is a highly effective form of marketing. The best thing is that is not very expensive than other forms of marketing. This is very trending these days.

A study shows that “84% of marketers expected to launch at least one influencer marketing campaign in the next 12 months”.

Influencers like Neil Patel and Jeff Bulla’s, when they recommend your products or mentions your brand, it will help you attain more visibility. This not only increases your reach but also boosts your brand awareness.

5. Email-marketing

Email marketing is a great way of business communication that is very fast and cost-effective.

Using emails can be an advantage for business as it offers resourceful and efficient ways.

It helps you to interact with your audience while advertising your brand. You can also accomplish mobile customers through email marketing.

6. Content Marketing

Content is a kind of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts).

Content is the King of Digital marketing.

It is constantly used by businesses to attract an audience and generate leads. People these days like content which is relevant, educational and informative etc.

It creates loyalty and trust, with both your current customers and prospects and helps in building credibility.

7. Affiliate marketing

Affiliate marketing is a form of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts.

You can also find an affiliate to promote your business. It is also one of the best and easiest ways to start generating income online.

Conclusion: Therefore if you implement the right digital marketing strategies then it can take your business to the next level.

8 reasons Affiliate Marketing will transform your e-commerce Business

As we all know, Affiliate marketing is one of the oldest forms of marketing wherein you refer someone to any online product and when that person buys the product based on your recommendation, you receive a commission.

There are so many advantages to be in affiliate marketing, whether you take on the role of a merchant or an affiliate.

And today the Internet has given us many benefits to earn good money. Everything is in business has gone digital.

A research shows- 81% of brands use affiliate marketing programs.

When it comes to e-commerce businesses then Bangalore is a city to achieve the ambitious dreams.

In recent years there are many online stores that have started selling in the digital medium.

Most of them are doing very well to transpose into a million dollar business.

And Affiliate Marketing is the most genuine way to earn money online in Bangalore.  You can register with affiliate programs such as Flipkart, Snapdeal or Amazon.

The population of Bangalore is well spread between various communities which makes the city truly multinational and thus feasible for investments from all other parts in India.

That’s why Affiliate marketing can be a great way for e-commerce entrepreneurs as it’s one of the only marketing where you can get a 100% return on investment, every time.

Now, everyone can start their own e-commerce business no matter where you are or how old how experienced you are. Some of the start-ups in Bangalore struggled in their initial stages but now they are phenomenally doing well.

Or you can join its professional course to have a deep understanding. There are so many institutes that offer digital marketing course in Bangalore along with affiliate as its major course.

You can enrol in this digital marketing training program to get the high exposure of this domain.

Therefore Affiliate marketing can be the one strategic move you need in your e-commerce business:

  

·         Build customer loyalty

Loyalty can be hard to build. That's why several companies are now turning to affiliate marketing.

Affiliate marketing can do the most of it to build the trust, especially when that affiliate has a huge following.

It allows you to advantage from the trust and proficiency of your selected affiliates.

Once an affiliate blogger or social media influencer signs off your brand or product they bring their audience with them.

·         Global Reach

The Internet gives you access to the entire world. So, the best affiliate programs have a global strategy to reach the global audience.

It connects you with potential customers in terms of relevant niches.

·         It is very affordable

If we compare to other marketing then affiliate marketing is the most affordable types of marketing.

It is a low-cost key that is proven to work which means money can be spent in other areas of the business as well.

Also, it is less time taking than other forms of marketing, allowing more focus on other areas of the business. 

·         Tailored Target Audience

Affiliate marketing gives you that access of your promotion, like to whom your product or service are being advertised.

You can target your audience on the basis of their income and demographics, gender, location or age and even their likes and dislikes.

You have full control of your business like where it is being promoted with affiliate marketing.

·         Offers various ways to conversion

Affiliate marketing allows you to select what your winning conversion will be through manually setting incentives. You can choose from conversions like Sale of a particular product, Email capture, Filling out a survey form, Downloading a how-to guide.

You can yourself set incentives through affiliate marketing by offering commissions on the success of your preference.

·         Great ROI

Affiliate marketing has an incredible ROI. You don’t need to spend a lot of budget on your ads.

A strong affiliate program produces high conversions, despite the number of impressions or clicks.

While you’re paying a small amount for each sale generated, you can see a return on ad spend of 10:1 or more.

There are so many e-commerce affiliate marketing commissions are rewarded out based on a percentage of the product’s sale cost.

Accordingly, you can set different commissions for different affiliate partners.

·         Improve Credibility

When an affiliate promotes any product or service, you can use that advertising to add credibility to your business.

For example- You can use images, icons, or text to broadcast where your brand has been used and reviewed.

·         Fast results

One of the best advantages of like affiliate marketing is it gives you fast results. In offline forms of marketing, it takes time to analyze whether your strategies are working or not.

Some people achieve the goal in less than half a year. And sometimes it takes time as it is not an overnight success.

Therefore, an e-commerce business can be a skyrocket opening if its advertising is done in the right way. Affiliate marketing has the potential to help your brand grow effortlessly.

You can make pretty decent money from it. This is possibly one of the most successful ways to drive traffic to your online business.

5 Digital marketing trends to use in 2019

As 2019 approaches, the Digital marketing landscape is getting really huge day by day.

We all love innovation and technologies in the marketing field.

Every day something new is coming to learn in this domain.

Basically, Digital marketing is a fast, energetic landscape and if you want to be ahead of their competition, boosting leads and sales you need to keep updated with current trends, technologies and strategies.

There are so many trends that evolve in the current high-tech and businesses now need to use them to be successful.

You can also learn a lot by following the right people on social media platforms like Twitter and LinkedIn, but if you really want to stay up-to-date with the latest trends you’ll need more focus.

And if you want to learn more about Digital marketing you can simply register in it. There are a number of institutes that offer Professional Digital marketing course in Bangalore, Mumbai, Pune and Delhi and in other metropolis cities.

You can join this Digital marketing training program anytime.

Here are some of the trends which can help you in getting good results in 2019.

1.    Artificial Intelligence and Machine Learning

Marketers should look to how they can use AI as a way to understand what content a potential customer is consuming, whether it is marketing generated content, support or technical documents or user-generated, which will allow for more personalized customer experience and high customer satisfaction,”

-Lisa Matherly, VP of Content Marketing at McAfee.

2.    Video Ads and Marketing

Live video is gaining popularity at present. With a large number of businesses using video ads, video marketing for product demos, glimpses of events, life in the office and how products are made, etc.

It is found that-

72% of businesses say the video has improved their conversion rate.

65% of executives visit the marketer’s website and 39% call a vendor after viewing a video.

3.    Social Messaging Apps

·         1.3 billion monthly users are active on Facebook Messenger.

·         2 billion messages are sent between people and businesses on Facebook Messenger every month.

·         WhatsApp has 1.3 billion monthly active users.

·         55 billion messages are sent via WhatsApp every day.

·         WhatsApp, Facebook Messenger, and WeChat have more combined users than Facebook or YouTube.

4.    Chatbots

Chatbots are playing an important role in Digital marketing.

Many consumers prefer interacting with chatbots as they are open to answers promptly.

80% of savvy businesses are already using or plan to use chatbots by 2020.

5.    Influencer Marketing

Using Influencer marketing can be very effective. It is highly in demand these days.

It is a kind of word-of-mouth marketing which focuses on using key leaders to steer your brand’s message to the larger audience.

Influencers can be anyone from Instagram or YouTube stars to well-known bloggers who can help spread the word about your business on their social channels.