Friday 26 October 2018

Top 5 Tools for successful content marketing



Content is a soul of Digital marketing. Content is the form of information, news, experiences that are directed towards an end user or audience.

Content helps people to find you through useful and informative content. It is an approach which makes your website unique from others. It increases your brand visibility and helps you in building a good relationship with your customers. 

And if you are new in content marketing, you have to keep in mind few things like creating a plan first, know what customers are looking for and target them accordingly. 

It is used in all kind of digital marketing campaigns. If the content is done correctly it can engage people to your site and brings more leads. 

Behind every brand, there is a content that plays an important role to convey your information to your audience. 

70 % believe that organizations providing custom content are interested in building good relationships with them.

When customers read your content, they start developing a belief towards your brand which makes brand credibility and awareness.

Content marketing provides conversion rates about 6 times higher than other digital marketing methods. (ABG Essentials)

You can also learn from offline resources like there are so many digital marketing institutes in Bangalore, Mumbai, Pune and Hyderabad etc which offer digital marketing training program as a whole. 

You can get the exposure from there as well. It will help you in understanding the major concept of content marketing and its different ways for your business. 

Here we have listed Top 5 tools for successful content marketing.


1.       Buzz Sumo

Buzz Sumo has the ability to identify what content is working well in an industry. It is the most important tools used for SEO and Content marketing.

With BuzzSumo, enter a website address – yours or your competitors’ – to find the most shared content across social media channels. You can search for terms/phrases and quickly identify content that's performing well in a niche or with an audience. 

2.       Buffer

Buffer helps you in managing all your social media platforms. It’s this kind of tool that will keep you on track and allow you to generate meaningful results.

It shares your content at the best promising times during the day so that your followers and fans see your updates more regularly.

3.       Klout

It is one of the types of tools that can offer your first and succeeding marketing campaign and boosts it to its best.

With using Klout, you can create a content strategy that excites the interest of your target audience. You can also measure and track the impact of your content strategies, such as retweets and likes.


4.       HubSpot

By using HubSpot, you can gain access to all the important aspects of digital marketing like Blogging, Search engine optimization, Social media, Website, Lead management, Landing pages and Calls-to-Action etc. 

You can learn how to create an SEO friendly content strategy that converts. Overall, it brings all the marketing channels together. 


5.       Curata


Curata is one of the best tools in content marketing. Curata control panel is full of date and records to help progress your approach to content marketing. 

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