Content is a soul of Digital marketing. Content is the form of
information, news, experiences that are directed towards an end user or
audience.
Content helps people to find you through useful and informative content.
It is an approach which makes your website unique from others. It increases
your brand visibility and helps you in building a good relationship with your
customers.
And if you are new in content
marketing, you have to keep in mind few things like creating a plan
first, know what customers are looking for and target them accordingly.
It is used in all kind of digital marketing campaigns. If the content is
done correctly it can engage people to your site and brings more leads.
Behind every brand, there is a content that plays an important role to
convey your information to your audience.
70 % believe that organizations providing custom content are interested
in building good relationships with them.
When customers read your content, they start developing a belief towards
your brand which makes brand credibility and awareness.
Content marketing provides conversion rates about 6 times higher than
other digital marketing methods. (ABG Essentials)
You can also learn from offline resources like there are so many digital
marketing institutes in Bangalore, Mumbai, Pune and Hyderabad etc which
offer digital
marketing training program as a whole.
You can get the exposure from there as well. It will help you in
understanding the major concept of content marketing and its different ways for
your business.
Here we have listed Top 5 tools for successful content marketing.
1. Buzz
Sumo
Buzz Sumo has the ability to identify what content is working well in an
industry. It is the most important tools used for SEO and Content marketing.
With BuzzSumo, enter a website address – yours or your competitors’ – to
find the most shared content across social media channels. You can search for
terms/phrases and quickly identify content that's performing well in a niche or
with an audience.
2. Buffer
Buffer helps you in
managing all your social media platforms. It’s this kind of tool that will keep
you on track and allow you to generate meaningful results.
It shares your content at the best promising times during the day so
that your followers and fans see your updates more regularly.
3. Klout
It is one of the types of tools that can offer your first and succeeding
marketing campaign and boosts it to its best.
With using Klout, you can create a content strategy that excites the
interest of your target audience. You can also measure and track the impact of
your content strategies, such as retweets and likes.
4. HubSpot
By using HubSpot, you can gain access to all the
important aspects of digital marketing like Blogging, Search engine
optimization, Social media, Website, Lead management, Landing pages and
Calls-to-Action etc.
You can learn how to create an SEO friendly content strategy that
converts. Overall, it brings all the marketing channels together.
5. Curata
Curata is one of the best tools in content marketing. Curata control
panel is full of date and records to help progress your approach to content
marketing.
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