5 Digital marketing trends to use in 2019

As 2019 approaches, the Digital marketing landscape is getting really huge day by day.

We all love innovation and technologies in the marketing field.

Every day something new is coming to learn in this domain.

Basically, Digital marketing is a fast, energetic landscape and if you want to be ahead of their competition, boosting leads and sales you need to keep updated with current trends, technologies and strategies.

There are so many trends that evolve in the current high-tech and businesses now need to use them to be successful.

You can also learn a lot by following the right people on social media platforms like Twitter and LinkedIn, but if you really want to stay up-to-date with the latest trends you’ll need more focus.

And if you want to learn more about Digital marketing you can simply register in it. There are a number of institutes that offer Professional Digital marketing course in Bangalore, Mumbai, Pune and Delhi and in other metropolis cities.

You can join this Digital marketing training program anytime.

Here are some of the trends which can help you in getting good results in 2019.

1.    Artificial Intelligence and Machine Learning

Marketers should look to how they can use AI as a way to understand what content a potential customer is consuming, whether it is marketing generated content, support or technical documents or user-generated, which will allow for more personalized customer experience and high customer satisfaction,”

-Lisa Matherly, VP of Content Marketing at McAfee.

2.    Video Ads and Marketing

Live video is gaining popularity at present. With a large number of businesses using video ads, video marketing for product demos, glimpses of events, life in the office and how products are made, etc.

It is found that-

72% of businesses say the video has improved their conversion rate.

65% of executives visit the marketer’s website and 39% call a vendor after viewing a video.

3.    Social Messaging Apps

·         1.3 billion monthly users are active on Facebook Messenger.

·         2 billion messages are sent between people and businesses on Facebook Messenger every month.

·         WhatsApp has 1.3 billion monthly active users.

·         55 billion messages are sent via WhatsApp every day.

·         WhatsApp, Facebook Messenger, and WeChat have more combined users than Facebook or YouTube.

4.    Chatbots

Chatbots are playing an important role in Digital marketing.

Many consumers prefer interacting with chatbots as they are open to answers promptly.

80% of savvy businesses are already using or plan to use chatbots by 2020.

5.    Influencer Marketing

Using Influencer marketing can be very effective. It is highly in demand these days.

It is a kind of word-of-mouth marketing which focuses on using key leaders to steer your brand’s message to the larger audience.

Influencers can be anyone from Instagram or YouTube stars to well-known bloggers who can help spread the word about your business on their social channels.

4 Facebook Marketing Trends that you should keep an eye on

Facebook continues to play an important role in Digital marketing. It offers you to market your products and services and allows you to create business pages.

Now business owners are taking the benefits of Facebook in many ways. It is one of the cheapest sources for marketers these days.

Facebook has so many options to promote your brand; also it has the ability to let people know what your product is about.

If Facebook strategies are implemented correctly, you can have many opportunities which will further help your business grow.

It has a great demand for generating leads and converts them into loyal customers.  All you have to do is to target the right audience.

But Facebook trends keep on changing, so you need to up-to-date with these trends as a digital marketer.

Here are some of the trends that you should keep an eye on:

·         Video, Video and Video

Video ads are rising because it has an emotional touch as it leaves always an impression in your mind.

Whenever you visit a social site, you might notice that it is full of video content just because people love to watch video ads, tutorials etc.

It simply influences them to understand what you want to show them exactly. For example- Snapchat is one of the fastest growing platforms which is highly dependent on the basis of video stories.

·         Facebook live

Going live is in high demand at present. Because it allows people for real interactions which may further generate their interest.

It also gives chance to show “behind the scenes” elements of your procedure. It is like having a TV camera in your hands.

·         AR/VR

Now Facebook enables you to create your own avatars. You can see how life seems in virtual reality. VR is "an extension, of who you are," said Facebook's head of Social VR, Rachel Franklin. 

·         Chatbots

Chatbots are one of the latest Facebook trends to come out is the use of social media chatbots.

Basically, it a great way to add fun and interest among users and it allows them to ask frequent questions.

5 Email marketing blogs that you should follow

Emails are one of the fastest communication forms of communication that is easily accessible and free. It is also a very direct and personal medium to communicate and that’s why it is used around the world.

But if we talk about its importance in marketing then it can be used to build trust and loyalty for your brand. It is necessary to build your trust among your customers, prospects and leads.

One of the best advantages of email marketing is it is cost-effective; any type of business can afford it. You can use email marketing tools for business promotion, branding, engagement, acquisition, generation traffic and direct sales etc. 

You can also learn about more in email marketing as there are so many online resources like email marketing beginners’ guide, email marketing hacks videos and pdf etc. But we would suggest you go for a professional course of it.

There are so many institutes that offer digital marketing course in Hyderabad, Bangalore, Mumbai and Delhi etc along with email marketing as a core component.

And today we have named a few blogs that you should follow to keep yourself up-to-date. You can take a look…

1.    Email monks

They have an informative and useful blog post every time. It can also help you design templates that you can then import into an Email Marketing provider of your choosing.

2.    Email Monday

You can start improving your results through Email monks. They provide email marketing training. Improve your email marketing strategy and plans.

3.    Litmus

It is a good place to start if you are searching for a blog that emphasises email design and responsiveness. It can help you to take your business to the next level.

4.    HubSpot Blog

It is one of the most useful and helpful resources in the digital domain. It has enormous aspects and content to educate you how to apply the latest industry methods and testing with new strategies.

5.    Pure360

Their content is well focused on real examples like they recently talked about effective welcome emails, email marketing automation and how to make use of customer retention strategies.

5 SEO trends you need to look in 2019

SEO is an inbound marketing strategy which allows you to market your products and services when people are actually looking for it. Seo is becoming an important part of digital marketing these days.

Every business is using seo tactics to grow their businesses. Seo has a great demand because people trust search engines and having a presence in the top positions for the keywords increases the web site's trust.

On the other hand, it is necessary to up-to-date with the latest trends and techniques of Seo so that you can implement it to grow your business better.

As smartphones have become so common, mobile searches have changed the trends of SEO. 

In 2019, we are going to watch the changes that were imaginary a few years before.

Also there are so many Digital marketing institutes in Bangalore, Mumbai, Pune and Delhi which offer Advanced digital marketing course plus SEO course as a major part.

You can join this digital marketing training program for your better future.

And today we have listed some of the trends you need to look in 2019.

·         Content matters

Content is the king in Digital marketing. Check and analyze your content regularly so make sure it should be unique. There are so many analyses provided by Google you can improve it from using them.

·         Voice search

 Voice search will continue to go in 2019. Many customers choose the convenience of speaking over typing. Because it is way faster and more detailed.

·         High volume keywords

 Keywords play an important role in SEO. Try to insert high-volume keywords in website content.

·         Mobile devices will be important

 According to a research- Almost 90 percent of those with cell phones conducts local searches on their devices. Therefore, try to make the websites which are more mobile-friendly.

·         Page Speed

Users generally don’t like slow WebPages. If your webpage is slow, your site traffic will suffer.

Speed has been a significant part for years, but moving into 2019, we’re going to observe even more importance on it in the future.