4 Facebook Marketing Trends that you should keep an eye on

Facebook continues to play an important role in Digital marketing. It offers you to market your products and services and allows you to create business pages.

Now business owners are taking the benefits of Facebook in many ways. It is one of the cheapest sources for marketers these days.

Facebook has so many options to promote your brand; also it has the ability to let people know what your product is about.

If Facebook strategies are implemented correctly, you can have many opportunities which will further help your business grow.

It has a great demand for generating leads and converts them into loyal customers.  All you have to do is to target the right audience.

But Facebook trends keep on changing, so you need to up-to-date with these trends as a digital marketer.

Here are some of the trends that you should keep an eye on:

·         Video, Video and Video

Video ads are rising because it has an emotional touch as it leaves always an impression in your mind.

Whenever you visit a social site, you might notice that it is full of video content just because people love to watch video ads, tutorials etc.

It simply influences them to understand what you want to show them exactly. For example- Snapchat is one of the fastest growing platforms which is highly dependent on the basis of video stories.

·         Facebook live

Going live is in high demand at present. Because it allows people for real interactions which may further generate their interest.

It also gives chance to show “behind the scenes” elements of your procedure. It is like having a TV camera in your hands.

·         AR/VR

Now Facebook enables you to create your own avatars. You can see how life seems in virtual reality. VR is "an extension, of who you are," said Facebook's head of Social VR, Rachel Franklin. 

·         Chatbots

Chatbots are one of the latest Facebook trends to come out is the use of social media chatbots.

Basically, it a great way to add fun and interest among users and it allows them to ask frequent questions.