Role of Social media in Digital marketing

Social media has become an important part of everyone’s life. It is used to interact with each other but it also has other benefits in digital marketing.

It also has become an important aspect of online marketing and a great source to reach customers.

Businesses are shifting towards online platforms like social media to reach the audience.

So let’s understand what Digital marketing is?

Digital marketing is the form of marketing which is used to promote products and services using digital mediums mainly via online.

Social media is an important part of digital marketing. It allows you to advertise on different social platforms like Facebook, Twitter, LinkedIn, Pinterest and Instagram etc.

So, if you are running an online business and don’t have its presence on social media then it simply shows you are not telling people to know about your products.

Here are some of the social media statistics you should look:

· Online adults aged 18–34 are most likely to follow a brand via social networking (95%). (Source: MarketingSherpa)

· Users spend on average 69% of their media time on smartphones (Source: comScore).

· Visual content is more than 40 times more likely to get shared on social media than other types of content. (Source: HubSpot)

For all these reasons, today every type of business is using social media strategies to grow their business and to reach a global audience in real time.

So, if you are someone looking to learn social media marketing then there are so many institutes that are now offering best digital marketing course in Noida, Delhi and Gurgaon along with social media as a major component.

You can join this digital marketing training program and get the best knowledge to it.

Social media experts are high in demand. Companies are always searching for people who have good command in social media.

Always a good move.

And today we are listing some roles of social media in Digital marketing:

1. Broad Reach & Ability to Target:

By using social media, you can target your customers geographically to send your marketing messages specifically to the selected audiences based on their location.

Social networks like Facebook and Twitter have tools that allow you to communicate the right kind of content to your audience.

The social media platforms like Facebook, Twitter, LinkedIn etc provides complimentary marketing insights which are research tools that help to gain information that will aid in understanding the industry.

2. Free or Low-Cost Investment:

It is a cost-effective marketing medium for all kind of small businesses than any other traditional marketing medium.

From signing up to creating a profile, is free for almost all social networking platforms, and any paid promotions that you decide to invest in are a relatively low cost compared to other marketing tactics.

Being cost-effective is such an advantage because you can see a greater return on investment and retains a bigger budget for other marketing and business expenses plus exposure.

3. Brand Loyalty & Authority with Customer Satisfaction:

One of the major agenda of business marketing strategies is to gain a loyal customer base.

The customer satisfaction and brand loyalty go hand-in-hand which solely depends on how regularly you get connected with your customer base and develop a bond with them.

The social media platform is not only the platform to promote your products or services; it acts as a service channel where the customers can communicate with their favourite brands.

4. Higher Conversion rates:

With increased visibility on social media, businesses are gaining more opportunities for conversion.

Every activity on your website such as blogs, content, post, share, comments etc will lead to viewers and increase traffic.

Social media marketing allows your business to give a positive impression through a humanization factor. In person, people prefer to do business with other people, rather than companies.