In the current scenario, the need & demand for digital marketing is really high. Undoubtedly, it is one of the best forms of marketing.
The main advantage people are using digital marketing is it is very cost-effective and only targets the right and wide range of audience.
Traditional businesses are shifting to digital ways and making their presence through digital channels like Facebook, Twitter, and LinkedIn etc.
The importance of digital marketing is not only bound for marketers but it also has benefits to consumers as well. Like, they can anytime visit and check the deals, special offers, coupons and discount alerts etc.
Here are the few stats which you need to look out.
- In the year 2020 digital marketing will be the most preferred technique of marketing.
- India’s digital advertising industry is rising at 33.5%
- By the year 2020; its worth will surpass the INR 255 billion
- The digital industry is growing at an average rate of 14% annually.
- Digital Ad spending is anticipated to grow up to 24% by 2020
- About 220 million users are using digital services through their Smartphone
As we know 2019 is almost here, if you are running a company or a digital marketing agency then you also need digital marketing strategies and tactics.
Digital marketing strategy refers to the series of actions that can help you accomplish company goals through carefully selected online marketing channels.
But for making an online presence you need an absolute ‘digital marketing strategy’.
The main aim of using these digital marketing tactics is to explore its techniques and digital media for growing the reach of the advertisements, to increase the audience and brand awareness etc.
There is a list of digital marketing start-ups that has increased the company’s ROI and added value to their customers.
And if you want to have more deep Knowledge about how digital marketing actually works then there are so many digital marketing institutes in India which offer digital marketing training program for aspirants, housewives, entrepreneurs and business owners etc.
There are also so many ways to learn digital marketing.
- Free online courses, Watch videos, tutorials, beginners guide, pdf
- Paid Resources- Digital marketing professional course
- Or you can hire a freelancer, digital marketer and digital marketing agency.
And today we have written some of the best strategies of digital marketing agency:
- SEO (Search Engine Optimization)
Social media marketing has become a powerful tool for digital marketing. It is the process of improving your website so that it ranks highly in search engine results for keywords and phrases related to your business.
It is researched, 80 percent of consumers do their product research online.
Search engine optimization is a necessity for every business. It directly aims at driving traffic to your website by targeting the right audience.
- Start using Social media marketing
Social media marketing refers to the method of gaining traffic through social media platforms such as Facebook, Twitter, LinkedIn, Pinterest etc.
It involves creating and sharing content on social media networks in order to achieve marketing and branding goals. It also gives enormous marketing opportunities for all types of businesses.
Over 91% marketers claimed that their social media marketing efforts greatly increased their brand visibility and heightened user experience.
- Be Active on Instagram
At present, Instagram is continuing to build out its presence. Many people are using this platform to increase their brand awareness etc.
As we all aware that Instagram has a more engaged audience than Facebook.
It has so many features such as creativity, stories, sponsor ads, sync with Facebook and analytics etc.
- Influencer marketing
Influencer marketing is a highly effective form of marketing. The best thing is that is not very expensive than other forms of marketing. This is very trending these days.
A study shows that “84% of marketers expected to launch at least one influencer marketing campaign in the next 12 months”.
Influencers like Neil Patel and Jeff Bulla’s, when they recommend your products or mentions your brand, it will help you attain more visibility. This not only increases your reach but also boosts your brand awareness.
- Email-marketing
Email marketing is a great way of business communication that is very fast and cost-effective.
Using emails can be an advantage for business as it offers resourceful and efficient ways.
It helps you to interact with your audience while advertising your brand. You can also accomplish mobile customers through email marketing.
- Content Marketing
Content is a kind of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts).
Content is the King of Digital marketing.
It is constantly used by businesses to attract an audience and generate leads. People these days like content which is relevant, educational and informative etc.
It creates loyalty and trust, with both your current customers and prospects and helps in building credibility.
- Affiliate marketing
Affiliate marketing is a form of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts.
You can also find an affiliate to promote your business. It is also one of the best and easiest ways to start generating income online.
Conclusion: Therefore if you implement the right digital marketing strategies then it can take your business to the next level.
thanks for sharing these digital marketing strategies ,thes are really informative
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