Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Marketing Budget is an essential part for any business. It’s actually significant to spend it in the correct way and try to make most of it.

But, it’s really confusing to decide between digital marketing vs. traditional marketing when it comes to the budget?

For many organizations, getting the correct “marketing” verdict is not an easy task, even though it can make a huge difference in their outcomes.

By gaining clearness between digital marketing and traditional marketing, an organization can get a better inspiration of which marketing approach is suitable and how it should be implemented.

What you will get in this blog:

• What is Traditional Marketing?
• What is Digital Marketing?
• Disadvantages of Traditional Marketing
• 4 P’s of marketing
• Traditional Vs Digital Marketing
• How We Use both Digital & Traditional Marketing

Let’s get started…

What is Traditional Marketing?

Traditional Marketing is the conventional ways of marketing used ever since the idea of advertisements or marketing came into survival.

Methods of Traditional Marketing include print ads, hoardings, magazines, billboards, newsletters, promotional brochures, flyers, radio ads, television ads, etc.

 

What is Digital Marketing?

Digital Marketing is a way to market your product and services through the online medium like Computers, mobile etc.

Digital Marketing involves the several ways like social media, SEO, blogging, content marketing, lead management, paid search to reach out targeted traffic.

The importance and popularity of Digital Marketing are growing every day. It’s the best career option for the current generation.

Aspirants are looking for opportunities to step into Digital Domain. You will several institutes offering Digital Marketing course to aspirants.

Now, let's move forward...

Disadvantages of Traditional Marketing

 Lack of Timeliness:

Traditional marketing includes fixed text or commercials Ads to endorse services and products. If an advertisement is published in the newspaper, it can't modify until you publish another Advertisement.
Let say, if you want to sell bicycles and you put an advertisement in the local newspaper and then you run out of your bicycle stocks. This will lead you to several unhappy customers.

Costs:

You need to pay for ads every time you place a new Ad in newspapers or mailers. Print or radio advertisements are very costly.
Printing materials can be costly and you need to hire people to distribute these.

Customization:

With traditional marketing approach, it is hard to aim a definite customer. Particular market segments can be targeted, but not an individual.

4 P’s of Marketing

The ways of marketing have evolved. Now the organizations are targeting the popular 4 P’s of marketing: Product, Price, Place, and Promotion.

By using the four P’s of marketing, an organization can really lead its prospects and customers through any sales funnel and see positive outcomes.

Now, let’s take a look at the 4 P’s:

Product: A good marketing strategy starts with a complete understanding of your products/services.

Price: The price of your product will depend on how well you understand your product. Price is constantly the influential part when it comes to things like supply, demand, profit margin, etc.

Promotion: Promotion is the only way to endorse your product and markets it to your target audience. Any technique that helps you to promote your product and services and gain more visibility/exposure comes under promotion.

Place: You marketing success heavily rely on getting your product in front of your target audience at the right time and place.

In the marketing world, placement plays a vital role. Because when your product is located in a perfect location, the chances of converting prospects to customers or clients increase a lot.

Traditional Vs Digital Marketing

 

Parameter1:  Interaction and customer engagement

It’s really hard to interact with the audience through traditional marketing. And to take the next step in the process, generally, an organization has to wait for customers to get in contact with them.

However, brands can directly connect with their targeted audience with digital marketing strategies by using social media comments, emails or instant messengers.

Moreover, you can engage your audience in discussions much easier through video or questions, consequently growing the possibility of repeat customers or brand loyalty.

A brand can easily and effectively engage with their clients if there are any problems or issues, as communication is instant.

Parameter2: Measurability

It’s almost impossible to measure the success of the traditional ways of marketing.

However, in digital marketing, you can easily measure and view all information– from conversion and bounce rates to the number of visitors.

There are several tools like Google Analytics mean that will help you to measure the effectiveness of your Ad campaign.

Parameter3: Audiences Target

Most of the time, traditional marketing only reaches a local or regional audience, even if your business isn’t limited to those locations.

But, with digital marketing, you can connect with your customers globally.

 

Parameter4: Price

Digital marketing is cheaper as compared to traditional marketing. It gives a greater ROI than traditional methods.

The cost of paper and printing Ads are relatively high, and marketers then have to spend even more money on distribution, while television and newspaper ads are also very costly too.

Digital marketing, however, is much more cost-effective, and your adverts and brand are seen by a much greater audience, meaning a lower portion of the budget brings in more business.

Parameter5: Shareable

Have you ever heard of a pamphlet going viral? That’s because it doesn’t happen. If you’re looking to increase awareness of your brand, digital marketing is the way forward.

With Facebook users generating 4 million likes every minute, creating high-quality content that is easily shareable is so important if you want your posts to be seen.

With Facebook having over 1.19 billion monthly users, while Twitter users average at around 232 million a month, the opportunity for growth and engagement via social media is huge – posts are instantly shareable, meaning your reach in infinite!

How We Use both Digital & Traditional Marketing

Your traditional marketing ways support your digital marketing efforts. The two ways do not operate in exclusion from each other.

But we only use hard copy marketing materials to further strengthen a relationship with a contact, referral partner or client.

We don't invest in television or radio ads, for example, but we will give brochures to someone who is interested in our services.

Rather than taking an all or nothing approach, it appears that a multi-channel approach that leverages the unique benefits of paper with the convenience and accessibility of digital will perform best.

Source: https://bestdigitalmarketinginstitutes.wordpress.com/2018/09/10/digital-marketing-vs-traditional-marketing-which-one-is-better/