Why Digital marketing is important in India

India is one of the countries which have the largest population and today we are going to talk about how digital marketing is playing a vital role in this scenario. In short, Digital marketing comprises of SEO, social media optimization, SEM , email marketing, mobile marketing, content marketing, blog activities etc.

 In Digital marketing tracking the outcomes is very easy if we compare to traditional marketing. There are so many tools which show you the result and right audience in real time.

Targeting the audience for your brands & services is very valuable in digital mediums. Most of the traditional marketing networks are inactive, whereas digital marketing is an exciting and interactive source where customers can engage with the brands directly.

If strategies in digital marketing are implemented correctly companies can get better ROI for their campaigns.

It is way too cost effective if we can take an example of traditional marketing services where enterprises incur lots of expenditure in Newspapers, Television Commercials, Hoardings, etc. 

In digital marketing, there are enormous opportunities for growth of businesses is unbelievable. According to research, it is said that the growth of digital marketers in the coming years will be huge in demand.

Studies say that “Spending on digital marketing by Indian businesses in 2018 is forecasted to increase by 30% as compared to the previous year”.

The best thing is you can advance your business based on the user’s geo-targeting and their interests featured by Facebook, Twitter, Google, Instagram, LinkedIn etc.

The brand loyalty will also increase as the right audience can easily connect and find your services.

This is where the Digital Marketing services can give a competition in India and makes the difference in the market. Building a healthy & long-lasting relationship with your audience by answering their queries via social media, email or website will take you to stay ahead in the competition.

One must have the skill which can turn out to be strong and can make you your own boss. In India, there are so many centres which offer Digital marketing course for learners, students, entrepreneurs, housewives etc…

Here’s the list of different job roles available in digital marketing.

• Digital Marketing Manager
• Content Marketing Manager
• Content Writer
• Social Media Marketing Expert
• Search Engine Marketer
• SEO Executive
• Conversion Rate Optimizer
• Copywriters
• Web Analytics Executive
• Email Marketer

Source: https://bestdigitalmarketinginstitutes.wordpress.com/2018/09/05/why-digital-marketing-is-important-in-india/